(our philosophy)
At Shared Planet our philosophy requires us to provide SO (search optimization) across the Internet wherever your potential customers may be spending their time. A few years ago just being on the major search engines would mostly suffice, this has all changed. With the high popularity of social media it is now vital that your presense online includes and is even dominated by social media. The 2nd largest "search engine" on the planet is now YouTube, empahsizing the importance of video which is now over 60% of all Internet traffic. Then you look at Facebook which if it were a country would be the world's 4th largest - it is therefore imperitive that our mission for all of our clients include and even emphasize social media.
As it (SO) pertains to search engines, our goal is to achieve first page ranking for primary search terms and we do so on a regular basis. Search remains the number on function online however, search is rapidly moving to social media as they now provide search on their sites and this helps to make them "sticky" and thereby keeping you on their websites since there is now no need to go to Google, Yahoo or any other search engine.
Social Media Optimization represents the next level in online marketing. When you combine Social Media Optimization with traditional SEO you have an amazing scenario. You see, your product or service might not be presently known in all of your markets and therefore it doesn’t matter if you rank for that phrase or not. Enter Social Media Optimization, the new approach to Word-Of-Mouth marketing. SOCIAL MEDIA OPTIMIZATION allows you to efficiently spread the word and generate an intense amount of interest for any product or service.
This is a no-brainer. Gone are the days when you needed to estimate how many people saw the commercial. Gone are the days of pre-roll video on websites when again you had to estimate if they turned away while your ad ran. This is a completely different approach. Let us figure out the direction for your new program material based on actual data so that you can leverage a “new to you” but “previously existing” audience, which is ripe for the picking.
Social Media Optimization enables us to position your brand to your customers on their own terms and in their environment which results in a more authentic and productive marketing message.
Social Media Optimization goes on to other levels such as creating videos to rank for specific terms and then driving traffic to them. Can you think of a more measurable way to deploy your latest commercial than to put in places where you can literally count who has seen it? No more “mute” button fears. Your viewers are now engaged and you control the content on a conitnual basis. This is crucial for marketing budgets because we can measure user engagement.</FON
